VIDEOGRAPHY
Video making can be a fine art.

VIDEOGRAPHY
IS LIKE AN ARTWORK

The journey of filmmaking is so amazing. You start off with great confidence, and develop insecurity at the time of release. When you are ready with the finished product, you are constantly wondering if you have been honest to the story you started out with, if you got what you wanted. One is too close to the project by then to be objective.

IT’S INCREDIBLE
TO SEE THE CREATIVITY

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You’ve probably got a device on you that can shoot decent video, so what’s stopping you? Capture and share some moments.

VIDEO FLICKS

VIDEOGRAPHY IS NOT ABOUT WHAT WE SEE – IT’S A VERY MISCONCEIVED NOTION; IT’S ABOUT WHAT WE DON’T SEE.

LEARN MORE ABOUT VIDEO

The best platforms for video marketing

Within a comprehensive digital marketing strategy, video marketing is one of the key pillars. Currently, more than 90% of consumers go to see videos of companies’ products and/or services before making a purchase decision. The increasingly low costs of content production, together with the zero economic cost of its distribution, makes video marketing a very effective promotional tool.

At our entire disposal, we have video platforms with a large audience, through which we can disseminate our audiovisual content for free or at a very low price. We highlight the following:

YouTube

The third most visited website on the entire Internet and with more than 1,000 million users, YouTube is a  must for the everyself-respecting marketer. Youtube has become, with its worldwide, the social channel of reference for viral marketing, being the favorite site to promote spots, video clips, tutorials, short films, courses, demonstrations, etc. Brands can create channels on the portal and personalize them with their corporate image. Youtube also allows you to create live channels and pay channels. As an added bonus, videos can be monetized through Google Adsense and the program youtube Partners. In principle, the duration of the uploaded videos is limited to 15 minutes, but once the account is verified and if YouTube’s policies regarding intellectual property are complied with, this limitation is canceled.

Vimeo

Video and social network platform that was a pioneer in supporting high definition content (1280 x 720 pixels). Vimeo userswith free accounts can only upload up to 500MB of standard format videos and only one HD video per week. All other HD videos that are uploaded in the same week will be automatically converted to standard definition. Vimeo’s payment plan, called Vimeo Pro, allows users to upload up to 1000GB of storage per year (20GB per week) and upload HD videos without any limits. It also allows the creation of channels, groups, and albums without restriction, as well as the viewing of videos without advertising. Vimeo Pro users also have the ability to earn income from their creations, either by selling or renting them, through the Vimeo On Demand program.

DailyMotion

French video portal that has a quite remarkable mass of users, remaining, according to data from Alexa.com, among the 100 most visited sites on the Web. Daily Motion allows for HD video uploading and has fairly few restrictions on the nature of the uploaded content, as long as copyright is respected.

DaleAlPlay

The Spanish video portal is similar to Youtube and DailyMotion. Any user can upload content to the platform for free, which has social network functions. Videos are limited in size to 50MB.

MetaCafe

Another veteran video-sharing website that specializes in short-form video entertainment. Mostly in the categories of movies, video games, sports, music, and TV.

Veoh

The Veoh platform combines user-generated content with that of large companies such as CBS, ABC, Viacom’s MTV Networks, or ESPN. Editors can customize the presentation of their content. Automatically post via RSS feeds and organize video programming into episodic series or entire channels.

Blip.tv

Video hosting website specialized in web series and designed for content producers. Blip.tv supports a wide variety of video formats, offers distribution via RSS and the organization of content by episodes.

Vzaar

This is a video hosting platform dedicated exclusively to commercial videos. Originally targeting eBay sellers, the service was expanded in 2008 and now offers business-oriented online video services. Among its features, it stands out its integration with Dropbox, mass upload, and creation of video sitemap for SEO. The cost of the service starts at $ 20 per month and offers a 30-day free trial.

Flickr

The popular image hosting social network also allows you to upload videos. At Flickr, we have free and pro accounts. Free accounts only allow 2 video uploads per month (maximum 90 seconds, 150MB per video), while pro accounts allow unlimited uploading of videos (maximum 90 seconds, 500MB per video) and the ability to display them in high definition.

Twitter

Although it is obvious that Twitter is not a video platform itself, it is one of the best sites to disseminate this format. In addition to promoting videos hosted on third-party sites, such as Youtube, DailyMotion or Vimeo, simply by pasting the link or uploading videos through the official Twitter mobile application

Instagram

Instagram allows us, through its mobile applications, to upload videos. A function that adds new and interesting possibilities to share our stories and a great marketing tool for brands. Of course, the videos cannot exceed 60 seconds.

Facebook

The publication of videos on Facebook is a great opportunity for brands to get their content to their target audience. Users of social networks increasingly prefer video content. And thanks to it we can get more traffic, more views, and greater engagement.

You may also like to read, The 5 best video tools for your social networks

The 5 best video tools for your social networks

The war is on video. After Snapchat and Instagram, which have been competing for several years, it is now WeChat’s turn to step on the beds of TikTok. As Valentin and Ambroise explain from the excellent Culture Numérique podcast, the Chinese social network will soon launch a new feature allowing users to record short videos like TikTok.

While the rise of video is no longer to be proven, discover through this article five video tools that will allow you to create original and differentiating videos for your social networks.

1- PlayPlay, video tool

Known by many of you, PlayPlay is a French tool, launched in March 2017, which allows you to create engaging videos in minutes. If you are a fan of videos from the “Brut” media, PlayPlay will appeal to you. Depending on your needs: Community Management, Marketing, employer brand, internal communication, etc. You will be able to create videos illustrating podcasts, customer reviews, interviews, Top 5, etc. A comprehensive template library is available. If you prefer to start from a blank page, this is also possible.

PlayPlay allows you to create videos from images, gifs, videos, add text, add music, not to mention your branding, namely your logo, and why not your baseline.

Depending on the social network you want to post on, you will be able to choose the format of the video. The handling of the tool is very simple.

On the price side, it is possible to test the tool for free for 7 days. If you are won over, the first offer starts at 160 euros per month, for one user. You then have the option to add users or additional features according to your needs.

2- Kapwing, the complete video platform

For this second tool, I suggest you discover Kapwing. This online platform allows you to create images, GIFs and videos, in a collaborative way. Indeed, several people can work on videos at the same time, in real-time, a bit like on the tools of the Google suite.

Kapwing includes several tools, which allow you to create looped videos, speed up a video, add text. Kapwing also allows you to create GIFs, memes, collages, and stop motion videos. A very practical feature of the tool especially nowadays, the possibility of adding subtitles. While many videos are played without sound, sound is essential if you want your message to get through, especially on mobile. The feature is very easy to use and allows you to get captioned videos in a matter of moments.

There are two types of subscriptions on Kapwing. The free one removes watermarks, limits downloads to 500MB, and provides access to all platform tools. The other one paying $ 20 per month, limits file downloads to 1 GB, allows SRT files to be downloaded, gives the option to make content private, and provides access to premium features.

3- Animoto, the video tool full of resources

This video tool, well known to the general public and businesses, allows you to create videos using the drag and drop system. The operation of Animoto is very simple. Just select a template or create a video from scratch. Then drag and drop your photos and videos.

Animoto also provides access to a million Getty Images photos, a huge plus in creating your videos, and especially if you are looking for quality visuals.

=> discover our article on royalty-free visuals for social networks

Afterward, you can adjust the colors, fonts, music to personalize the video, according to your needs or your brand image. To finish, just download the video and share it on your social networks.

Animoto works with the majority of social networks: LinkedIn, Facebook, YouTube, Instagram, Twitter. And even with a well-known CRM: Hubspot.

For prices, it is possible to test this video tool for free for 14 days. There are 3 formulas per year or per month:

  • Personal at 8 euros per month or 60 euros per year
  • Professional which costs 54 euros per month or 348 euros per year
  • Business whose price is 85 euros per month and 648 euros per year.

Depending on the formula chosen, the videos can be downloaded in 720p or in 1080p. Access to resources is also different. On the Personal plan, the Animoto logo will be present, while with one of the other two formulas, the latter disappears and you can drag your logo.

4- InVideo, one of the most complete video tools

With its 1200 templates, InVideo is one of the flagship video tools, used by Microsoft, Reuters TV, and Zoho. InVideo allows you to create videos from scratch or from one of the available templates. At the time of creation, add your images, your videos or do your research among the 3 million contents available.

InVideo also offers a smart assistant, which guides you in editing your videos with tips on your videos.

InVideo also offers various features, such as the ability to convert articles into engaging videos, create a video from a URL, or even create an intro or outro for your logo.

InVideo offers two monthly or yearly subscriptions

  • Business: at $ 20 per month or $ 120 per year
  • Unlimited at $ 60 per month or $ 360 per year

In both cases, it is possible to add an unlimited number of members to your account.

5- The classics: Adobe Premiere Pro / Final Cut Pro / iMovie

The tools mentioned above make it possible to create videos for social networks, without the need for special skills or to have internal resources. The video was not born yesterday and many professional video tools allow to obtain quality results, with impressive effects.

If Adobe Premiere Pro, Final Cut Pro, and iMovie don’t ring a bell, let Google and the plethora of tutorials guide you through to train you in these tools and create exceptional videos.

The AgoraPulse bonus

Finally, discover a mobile application, available on iOS, which allows you to create original stories, a format that is now essential on Instagram and Facebook: Chroma Stories. At the initiative of the project, Facebook alumni. This application offers nearly 300 different templates to create engaging stories. Change the background, choose from over 60 fonts, add photos or videos and publish your stories! A perfect complement to the video tools mentioned in this article.

You may also like to read: What makes a good photograph?

What makes a good photograph?

If you see a person in the viewfinder, forget it. It is his thought that you must portray. Someone said this about a “nice photo “. Because just as there is no instruction manual for taking a beautiful photograph, at the same time, there is no form that suggests which is the winning subject or the right moment to capture. It is a question of emotional flair, content, poetry, and soul that must be transposed onto paper.

Some ways to make money with photos

In recent years, souvenir photos are a must: holidays, birthdays, weddings, parties, sports essays and much more are regularly immortalized by improvised photographers who, thanks to increasingly advanced tools, can obtain ever better photographs and which can also be sold and therefore giving him away to earn with photos.

How to reverse a video on Snapchat

Wouldn’t you like to see your life turned upside down? Ok, that’s too existential. Have you seen those cool videos where the water flows backward? Well, we are here to tell you that you don’t need any fancy software to do that. All you need is the humble Snapchat app! This article will how to reverse a video on snapchat.

How to remove audio from a video on my iPhone?

Muting the audio of a video recorded with the iPhone previously required using a third-party app. For several versions of iOS, Apple has introduced an improvement in its Photos app to remove the sound from our videos. In this way, it is not necessary to resort to an external utility, and we take advantage of the resources of the operating system itself.

How to post a video on Instagram?

Uploading full videos to Instagram is simple, but what about stories? If you’ve ever seen one of your favorite Instagrammers upload videos telling something that happened to them in a bunch of stories in a row, you may have wondered how you can do the same. The reality is that Instagram does not make it easy at all … so let’s see how you can do to achieve it.

How to Mix and Burn Your Songs for Spotify?

It’s undeniable: Spotify has changed some rules of music production and the record market. I don’t like to think it’s worse than before: I’m more inclined to understand the mechanisms and use them to produce better. I decided to write this article to collect official guidelines taken from Spotify and some tips on mastering that come from my direct experience with production.

How to make a multimedia slide show on a CD and make it visual?

The slides are a common form of communication and presentation. Digital images and music files are combined to form a creative and instructional display. These presentations are good gifts for friends and family on special occasions and holidays, and can be viewed directly on your computer screen and do not require projection.

Effective photographing pets tips

When you have pets, whether it’s a dog, a cat, a bird, or any other type of pet, it’s hard to resist the urge to take some nice pictures of them. An animal becomes a family member: we like to immortalize it in moments of everyday life, when it plays and has fun with us, or simply catch it in a funny or beautiful pose. But a little bit happens with animals what happens with landscapes too.

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