22 Sep 5 easy ways to promote your bar with videos
Video marketing is a really powerful tool for any business to spread brand awareness, drive traffic to your business, and help generate more sales. Particularly for bars, videos are the perfect way to showcase the atmosphere, vibe, and the food and drinks you have to offer.
To do this effectively, it’s important to consider that your videos are high-quality. You want your customers to get a good feel of what your bar has to offer in person, which is why things like lighting, sound quality, placement of visuals need to be carefully planned for your video content.
There are many ways to incorporate videos while marketing your bar and keep your content fresh and engaging. Read on for our top video marketing tips your customers will raise a glass to:
1- Use social media platforms
Making content for different social media platforms can be tricky, especially because each platform has its own set of guidelines. For example, short form video content is getting more popular on Instagram where you can upload stories showing live updates from your bar, behind the scenes footage, menu changes et cetera. With Reels, you can give people short snippets of what a day at your bar looks like.
Facebook works great for short video content as well but you can also upload longer videos featuring your bar with events that have been hosted or tours around the bar.
Videos work really well across social media since they are more interactive and increase engagement with your audience by giving users a more realistic view of your bar. The best part about using videos for social media marketing is that they can be used for anything – such as announcing special drinks and offers, promoting events, dynamic menus.
To get started, have a look at these for inspiration:
https://www.postermywall.com/index.php/poster/view/0588b4163b23462b7bc2722b80117e67
https://www.postermywall.com/index.php/poster/view/4dbb7e8de8e5e1b4e682332d23b3d109
Making video content like this is really easy and quick with websites like PosterMyWall that have hundreds of video templates to choose from for social media. You can pick any template and customize it according to your bar’s unique style and publish in minutes.
2- Customer testimonials
Adding a variety of video content to your marketing plan is a great way to engage with different audience groups you are targeting. Specifically, people who are looking for reviews from others in deciding to try a new place out. Customer testimonials help to reach out to people who want to hear advice and recommendations on what to try, and builds authenticity and credibility for your bar.
You can invite people to leave a testimonial on your social pages by tagging you. Or, add an incentive where people can redeem a discount by sharing a video review. Having a mix of different video content such as this keeps your marketing fresh and engaging!
3- Use behind-the-scenes footage
A fun way to add more video content in your marketing plan is to use behind-the-scenes footage. This helps to give people a glimpse into what to expect when they visit your bar. For example, you can film how your bartenders prepare signature drinks or how your chefs prepare delicious dishes.
Behind-the-scenes videos are also great ways to build hype for any upcoming events you are hosting and get people excited to attend! This can even be a recurring video series in your marketing plan where your customers can send in suggestions for bartenders to try and experiment with.
Try out some of these ideas for more behind-the-scenes content:
- Show the routine of opening up or closing your bar for the day
- Share videos made by your team of their day
Here’s an example of Microsoft sharing their employees videos - Introduce your stellar team
- Upload short videos of engaging with your customers
- If you’re hosting events like open mic nights, go backstage and share videos of meeting the performers!
4- A special showcase
There’s a reason why your customers love coming to your bar! You can create videos featuring your most popular drinks and menu items to promote your bar highlights. Showcase the unique ingredients, flavors and special features that go into creating your signature items.
Make sure to upload these videos at the top of your pages so that people can easily access them while looking up your bar. This helps to strengthen what your bar is known for plus it helps to attract new customers to your bar as they can quickly browse through your top offerings.
5- Optimize and measure
To expand reach for your videos and make them more visible, optimize your videos by using relevant keywords and tags. This drives traffic to your content and helps customers to find your videos when they are searching for bars in your area.
Most importantly, measure how your videos perform once uploaded. Track views, engagements, and conversions to get insights on the kind of content your customers love to see and what can be left out. This data is essential in optimizing your video marketing strategy and improving your results.
Let’s get behind the camera
By following these tips, you can use video marketing effectively to promote your bar and bring in more customers. Video marketing, like most marketing strategies, is a long-term process and it takes time to see results. Don’t be afraid to try new ideas and have fun while experimenting with different types of video content. Good luck!
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