07 May Eight Best Social Video Platforms
Here are eight social video platforms that are ramping up their game, courtesy of best USA online casino.
- Facebook Watch
Facebook’s fickle algorithm changes, fake news controversy, and video metric miscalculations posed as a threat to the video platform’s long-held reign. Although their release of Lasso, Facebook’s answer to TikTok failed to compete, Facebook Watch is booming. Facebook Watch launched in 2017, and by 2019, it nearly doubled its viewership in 6 months with 140 million daily users and 720 million monthly users. Facebook already partners with major celebrities and networks like Jada Pinkett Smith on shows like “The Red Table” and MTV’s “The Real World.”
Over the last few years, Instagram has put a heavy focus on optimizing their users’ video experience. The visual storytelling video platform hit 1 billion monthly active users thanks to the game-changing updates they made over the last few years: 60-second video, Instagram Stories, and Instagram Stories templates, live video and messages, ‘hands-free’ video, and more recently, IGTV – all of which have contributed to an exceptional growth of their ad business that won’t stop anytime soon.
First introduced as a video platform in 2017, LinkedIn video soared 17% from 2018 to 2019. LinkedIn users are also 20x more likely to share a video on the platform than any other type of post. The video platform gives marketers, B2B buyers and job seekers alike a great place to tell stories in a professional setting. Video is also the preferred format for over half of executives on LinkedIn. When polled, 59% of executives said they would choose to consume it via video over written text.
- Snapchat
A few years ago, Snapchat users were watching 10 billion videos per day on the video platform, which was 2 billion more than Facebook’s number of daily video views. Snap was also doubling its acquisition with innovative companies like augmented reality startup Cimagine Media, 3D & VR company Obvious Engineering, and mobile discovery app Vurb, and with their launch of Spectacles, the first wearables on the market with social video capabilities. While Snap’s future didn’t seem so bright (especially with their “redesigned redesign” snafu, which had them making drastic design choices — much to the dismay of their users), it’s bounce back with addition of Shows and popular features like Stickers, Geofilters, Lenses, Snap Map, and Discover.
- TikTok
TikTok is the Gen Z-favorite social video platform where you can go to get your next 15 minutes of fame. A projected 1 billion users all over the world are using TikTok to watch and/or share the 15-second music videos that can be easily created right in the app to enhance your social marketing video. By 2020, TikTok grew five times compared to 2019, in part due to the pandemic. It’s now the most downloaded app in the world.
Since the success of Twitter and the NFL’s first live streaming partnership, Twitter has become a go-to for cord-cutters looking to watch live, high-definition sports games. Unlike other live-streaming sites, the comments on Twitter’s live videos are real-time tweets, which are publicly available and searchable. Twitter saw an explosion in video growth, with 2 billion videos viewed per day, which is 67% YoY growth according to Twitter internal data. On this platform, you easily share your wins from new zealand online casino sites and also compare them with friends.
- Vimeo
In 2019, Vimeo launched an online marketplace to connect videographers with businesses looking for video content. The Vimeo For Hire video platform is open to filmmakers, editors, videographers, animators and other pros with paid account options ranging from $7 to $75 a month.
8. WeChat
WeChat, a “one-stop-shop” social video platform that is massively popular in China, has increased 20 million each quarter, with over 1.15 billion monthly active users from a diverse range of age groups. The versatile video platform incorporates features like group messaging, voice and video calls, mobile wallets, and ‘Moments’ where users are able to share pictures and looping videos up to ten seconds.
No Comments