27 Oct Impact of video marketing on social networks
One of the most used and fastest-growing media in marketing is videos. And social networks are the best medium for its dissemination.
The reach, interactivity, and “engagement” that social networks have with the audience are the main factors of the exponential growth they have had. In recent years, video has gained ground within the networks, generating interesting data on the impact they have had.
What is video marketing and why are you interested in it?
As its name suggests, video marketing is an online marketing tool. Which is based on the use of audiovisual images. Mainly through the Internet, to achieve different objectives of the marketing strategy.
In short, and in a simple way, it is about adding videos to your content marketing.
It seeks to create shareable pieces (although they do not necessarily have to become something viral). And optimize for the particular ones of each social network.
Creating quality video content is an investment in time and effort, but doing it is worth it. Of course, if you have a well-defined objective for the videos within your marketing strategy.
One of the most used and fastest-growing media in marketing is videos. And social networks are the best medium for its dissemination.
The reach, interactivity, and “engagement” that social networks have with the audience are the main factors of the exponential growth they have had. In recent years, video has gained ground within the networks, generating interesting data on the impact they have had.
Facebook’s Domain
In addition to having a gigantic number of users (1.7 million). They also own other social applications such as WhatsApp (one billion). Messenger (one billion), and Instagram (500 million).
In relation to video marketing, the time that Facebook users spend watching videos increased 80 percent, becoming the main content of the platform.
Popularity Measurement
To consider the success of a video, different metrics are taken, not just the reproductions.
Other measurement factors are:
Automatic reproductions, the total time that the user watched the video. The visibility, and the platform on which it was viewed.
Differences Between Platforms
Each of the social networks has different methods to determine the views of their videos.
Facebook, Instagram, and Twitter consider a video playback after the first 3 seconds. While YouTube requires the person to view 50 percent for it to count as a playback.
In addition, each application has its peculiarities in terms of measurement depending on whether it is the desktop version or the mobile version.
Different Impact On Social Networks
Although Facebook has a larger number of users, they participate more with video posts within Twitter and even Google+.
In relation to age, a high percentage of active users on social networks is under 35 years of age. For their part, videos on social networks have a very high percentage of reproduction in all networks. Although it has not yet been determined whether the time is prolonged or minimal.
You may also be interested in THE BEST PLATFORMS FOR VIDEO MARKETING
No Comments