05 Aug Five digital transformation technologies
The real estate market is experiencing a moment of transformation in which new opportunities are emerging. A transformation that, due to the pandemic. And according to the Trends in the Real Estate Market in Europe 2021 Report prepared by PwC and the Urban Land Institute (ULI). Has been accelerated through the implementation of new technologies and the digitization of processes.
Although the sector still needs to continue to progress, there are already many companies that are relying on emerging technologies (such as process automation, Big Data, Virtual Reality, chatbots, or blockchain) that are allowing them to increase the efficiency of their businesses. and, therefore, its competitive advantage over the rest. And it is that these new technologies allow companies to spend time on tasks that add more value to both the business and customers.
For this reason, today we want to talk to you about 5 digital transformation technologies in the real estate sector that are helping professionals to do their jobs better and improve communication with the client.
Big Data And The Real Estate Sector
The large companies that lead the real estate sector have joined the Big Data revolution to manage huge amounts of data. Analyze it and thus be able to make better business decisions.
Who buys what? Where? How? Why?… This technology is capable of obtaining a photo of the consumer as a whole. Which favors saving time and money for companies in the sector. In addition, knowing what type of property is going to be requested. And in what area allows construction companies and developers to plan their offers more reliably and with maximum profitability.
Virtual Reality Applied To The Real Estate Sector
This technology was a pioneer in the gamer sector. Has shown that it can also be very useful in the Real Estate market. By being able to view all types of homes without having to go in person (virtual visits), through a 3D video or a 360º scanner. In order to live this experience, the user can simply use a smartphone, a tablet, or a virtual reality headset.
Some of the benefits that virtual reality brings to the real estate sector are time savings and effectiveness in visits, qualified leads, transparency, and new sensations.
Chatbots For The Real Estate Sector
A real estate chatbot is designed to perform certain tasks independently and without the help of an agent. The most common model is that of a virtual robot that simulates a conversation with a person.
In this way, real estate companies can provide 24/7 service, and get more potential clients. Carry out much more effective transactions and create much more efficient customer databases (as they are directly connected to the CRM ).
Although these chatbots have their limits, the reality is that they are a great help to the sales funnel.
Blockchain For Real Estate
Blockchain is a trend in which the real estate industry is getting involved. For example, technological solutions are being integrated that allow buying and selling transactions through the use of cryptocurrencies. This new format is also being applied simultaneously in other sectors that directly affect real estates, such as insurance or finance.
Automation Of Real Estate Processes
Another of digital transformation trend in the real estate sector is the automation of processes. And it is that very often real estate agents must carry out the same paperwork over and over again in several properties. By automating certain tasks (such as automation and monitoring by geographies, marketing campaigns, or appointment scheduling). Agents can spend their time on other, more relevant issues.
It is, therefore, about betting on small changes in processes. In the medium term, can make a big difference in business strategy, prioritization, efficiency, and service.
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