Even though it has been around for several years now, video content is still one of the most popular forms of content across most demographics, and many people prefer to watch a video. That being said, when it comes to video marketing, brands have started to struggle to engage with their target audiences. If this is the case for you, you will be pleased to hear that there is an effective solution. Data-led strategies for video production provide the perfect opportunity to take your video content to the next level.